Blumhouse Productions

As Blumhouse is a top production company which mainly specialises in horror films, we decided to do some research into how suitable it would be for our own opening.

Brief Background

• Best known for their micro and low budget films
• Recent productions include

- The Paranormal Activity sequences

- Sinister

- The Purge

- Insidious

The animation for Blumhouse is effective, especially when put in the title sequence of a horror film due to it's low key lighting and ominous atmosphere. As well as this, there is also a supernatural element as we see a ghost figure of what seems to be a young girl, which is in addition to the shadow effect (where the actual 'Blumhouse' name is revealed), therefore this suggests that Blumhouse would be a suitable production company for our genre. This is further suggested through the non-diegetic sounds of the flickering lights, a common convention in horror films as it further emphasises the idea of poor lighting and darkness.

Suitability for Audience

In order to try and understand what would be suitable for our target audience, we decided to list the types of age ratings and their restrictions recommended by the British Board of Film Classification.

U-Universal viewing which should be suitable for audiences over 4 years old

• Aimed at very young viewers
• Children animated films
• Shouldn't address any significant issues, e.g. discrimination, sex, violence, drug use
• Moments of emotional stress are quickly resolved

Examples of 'U' rated films:

• Up
• Despicable Me
• Rio

PG-Parental Guidance which should be suitable for general viewing, however some scenes unsuitable for younger audiences

• General viewing
• No themes unsuitable for children 
• But will explore challenging issues such as bullying and bereavement 
• Violence and bad language will be mild
• Passing references to drugs/sexual material, but no focus on this

Examples of 'PG' rated films

•  Underdogs
• Black Nativity

12

• Generally, not suitable for those under the age of 12 (unless accompanied by an adult in some cases)
• No dark or unsettling tone to upset viewers
• Use of strong language may be used
• Brief and discreet sexual material may be used
• Some horror films may be accepted in this category but only moderate physical and psychological threat is permitted. Also as long as the horror sequences aren't too frequent or have an overall disturbing tone.

Examples of 12/12A' rated films:

• Divergent
• Jaws
• Red Eye

15

• Strong threat and horror allowed but no sustained focus nor sadistic threat
• No themes are prohibited, but must be suitable for 15 year olds
• The following are likely to be seen:

- Strong language

- Violence

- Drug taking

- Nudity

Examples of '15' rated films:

• Insidious
• The Purge
• Cabin in the Woods

18-Suitable for adults only

• No themes prohibited
• Issues tackled may even be offensive for adults
• Strong horror
• Strong blood and gore
• No limit on use of strong language or violence

Examples of '18' rated films:

• Orphan
• Friday the 13th (2009)
• The Chainsaw Massacre 

Opening Title: Film Title

This was done on final cut pro, which is the software that we are using to create our actual film opening. 

I took the font that we were using for all of our other titles to make sure the opening title was in-keeping with the whole film opening.  

I manipulated the font to make it slightly blurred any more suitable to the supernatural horror genre. I then downloaded a font that allowed me to manipulate the font further, by changing the 't' in ritual to a cross symbol.

This links well to the supernatural horror genre of the film opening, making the title more interesting and effective.