Opening scene typography deconstruction

Drag me to hell

Drag me to hell uses lots of different fonts in the opening of their film. The first one that you see except for the standard universal logo is this. The smaller production company name. The name of this production company goes well with the film that you are about to see because it  has demonic spirits in. 

 There are lots of different fronts used throughout the film and this is the main one. The colours contrast greatly as the black background makes the text stand out quite a lot. The text has quite Gothic edges which is a convention as old school horrors used this same type of writing.You can also see that there are cracks in the text which are like the crack you see in the floor when the little boy is being dragged to hell. This is a very subtle hint to the audience which is very effective.

 This standard large font is used which quite looks like the font on news headlines. This is to make you think that what you are seeing is true. This is the complete opposite to the text before as it is outside and in a very light spacious place which is unusual for horror films.  

 In title you can see the pronounced Gothic edges and the cracks in the words more clearly than previously, though it is still quite subtle.

In this image you can see what looks like to be some black dust but it is actually some type of smoke from which the font appears. This has spiritual connotations as you see this darkness moving through the opening title scene. 

Overall the typography in drag me to hell is very effective and some aspects we could possibly use in our own film film opening. it would be relatively easy to put some cracks in the font or make the edges slightly Gothic.  But the smoke would be very hard to replicate.